Catherine Harrell

Catherine Harrell is the assistant vice president of corporate communications and retail strategy for Our Lady of the Lake Regional Medical Center. In addition to managing the corporate communications division which includes marketing, public relations, brand strategy, internal communications, physician communications and Web strategy, she has operational responsibility for volunteer services, the hospital gift shop, and the hospital’s retail pharmacy and mail house. Throughout her 20 year career, Ms. Harrell served as the vice president of client services and business development for a successful advertising agency, a public relations practitioner and worked as a freelance writer and consultant. She received her BA degree in economics from Hollins College and her MBA from Louisiana State University.

Nicole Hidalgo

Nicole Hidalgo is the director of marketing and communications for Our Lady of the Lake Regional Medical Center. Her responsibilities include managing all internal and external marketing efforts, public relations, market research and brand strategy for the 700-bed hospital with over 4,000 employees. Her department also provides marketing support to a 40-member primary care physician network, private health care college, after hours clinics and several joint ventures. She serves on the operations team for eight of the hospital’s major service lines shaping strategy and formulating the premier patient experience for each one. She has spearheaded initiatives to increase satisfaction. Ms. Hidalgo has 15 years of experience in the health care field. She serves on the board of the LHA Society of Marketing and Public Relations. She received her BA in Communications from Louisiana state University.